Coffee 101

Fresh Coffee Tips

The Art of Hand Roasting 

Since 1969, The Coffee Company has been hand roasting coffee in store for our devoted and loyal customers. This history and heritage gives us our belief that small batch, drum roasting, is the best way to unlock a coffee’s true potential. Our coffee roaster provides remarkably even heat distribution and control. Unlike computerised roasters, this allows us to adjust the roast, so that outside variables like humidity, temperature, and barometric pressure - never negatively impact upon our roasts.

Since our batch sizes are small, we are able to keep our roasting process hands-on, responding immediately to sights, smells, and sounds, in order to capture just the right flavours at just the right moment. We roast daily to meet demand; the same coffee that we retail, we also wholesale. In fact, we don’t warehouse any coffee at all. The coffee you order today will be fresh roasted - every time.

Coffee Grinding

Using freshly roasted coffee beans, and grinding only what you require as you make each coffee, will help you achieve the perfect tasting cup. A good quality burr grinder is a worthwhile investment for making great coffee at home. It should grind the beans into consistent size particles. The particle size should be adjusted to suit different styles of coffee brewing (eg plunger, espresso machine, stovetop etc.).

It is essential to get the right grind for your preferred brewing method. See further information under each brewing method listed. If you don’t have a grinder at home, we are happy to grind your coffee for you upon purchase. Please select the appropriate brewing method when ordering.


To maximize the taste and freshness of your coffee, we recommend you store it in an airtight or vacuum pumped container - kept in a dark, dry, cool place like the pantry. Storing it in the fridge or freezer may affect its natural oils and alter the flavour. Whole beans stay fresher longer than pre-ground beans; where possible grind only the required amount of whole beans just prior to brewing.

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